Warren Buffett, in a rare 1972 letter on creating a brand

 Warren Buffett, in a rare 1972 letter on creating a brand:

"People are going to be affected not only by how our candy tastes, but obviously, by what they hear about it from others as well as the "retailing environment" in which it appears. The latter includes the class of store, the method of packaging, the condition in which it appears, and the surrounding merchandise. Just as the New Yorker creates a different "editorial environment" for a Lord & Taylor ad than does the Village Voice, so do the surroundings in which our candy is offered affect potential customers' mental - and even gastronomical - impression of our quality. .... It should be very hard to get, available only periodically, and then (to the consumer) apparently only in limited quantities."

#people #quality #brand #packaging #retailing #vision #marketing #futurist