For example, when NASA began the launch of astronauts into space, they found out that the pens wouldn't work at zero gravity.
In order to solve this problem, they hired Andersen Consulting (Accenture - today).
It took them one decade and 12 million dollars. They developed a pen that worked at zero gravity, upside down, Under water, on practically any surface including crystal and in a temperature range from below freezing to over 300 degrees C.
The Russians used a pencil.
Moral of the story: Complex and elaborate solution are not always the best fit, reality can be simple and it should be our Endeavour to keep it simple!
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